Thought Leadership

Throughout my career, I have built a reputation as a trusted voice in public relations, often invited to share insights on industry trends, best practices, and innovative strategies. My expertise is rooted in years of hands-on experience across various sectors, enabling me to provide unique perspectives and actionable advice. In this section, you’ll find highlights of my contributions as a thought leader—through speaking engagements, authored articles, and media features—that showcase my dedication to elevating the field and sharing knowledge that drives impactful results.

After 13 years in the pet industry, I discovered that the true driver of my success was my passion and skill for public relations. While building my business, I was constantly promoting my brand, establishing a reputation, and creating lasting industry connections. This experience turned me into not just an expert entrepreneur but a dedicated communicator. Realizing that PR had always been my calling, I decided to embrace it as my profession, with a commitment to using my expertise to help others elevate their brands.

  1. Industry Contributions

    • Speaking Engagements: - BarkWorld Conference & Expo is the only pet social media conference covering social media, lifestyle and technology as it relates to pet owners and businesses. BarkWorld is an extremely important aspect to mobilizing the new media needs and efforts of the community, and to address the increasing challenges faced by the pet industry.

    • Published Articles: Published Articles in PetAge Magazine

      With numerous articles published in PetAge, a leading B2B media brand in the pet industry, I've established myself as a trusted expert. PetAge magazine connects industry professionals with the latest insights and trends, and my contributions cover key topics impacting businesses and pet owners alike. Through this platform, I've been able to share strategic guidance, innovative ideas, and industry expertise, solidifying my position as a thought leader within the pet industry.

    • Media Mentions: My insights as a recognized expert have been featured across a variety of reputable media outlets, including television, radio, and podcasts. Through these platforms, I’ve shared my perspectives on industry trends, business strategies, and the evolving needs of pet professionals.

      1. Atlanta Small Business (TV Interview): Discussed the unique challenges and growth strategies within the pet industry, offering viewers actionable insights into building successful pet-centric businesses.

      2. Atlanta Business Radio X: Shared my entrepreneurial journey, providing listeners with an inside look into the transition from running a pet industry business to establishing myself as a PR professional and thought leader.

      3. Buckhead View: Offered expert commentary on the significance of luxury branding in pet services, explaining how creating elevated experiences can drive customer loyalty and distinguish a brand in a competitive market.

      4. TK Talks Podcast: Joined as a guest to discuss the role of social media and content strategy in pet industry marketing, highlighting effective approaches to increase engagement and foster community among pet owners and businesses.

  2. Testimonials and Endorsements

  3. Future Contributions and Goals

    • I am deeply committed to continued learning, contribution, and innovation within the PR industry. I believe that staying at the forefront of emerging trends and technologies is essential for crafting impactful strategies that resonate with diverse audiences. By actively seeking professional development opportunities, engaging with industry thought leaders, and participating in collaborative projects, I strive to enhance my skills and knowledge continually. My goal is to contribute meaningfully to the PR landscape by fostering creativity and innovation, ensuring that the brands I work with not only thrive but also adapt to the ever-evolving communication environment.

 

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